Collection

Outer space is so in style, thanks to our Celestial Earrings. This pair of rose gold pretties features an open circle design dotted with lunar symbols and a single rhinestone—so you can truly shine like the star you are.

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Celestial Rose Gold Earrings

C$22.00 C$11.00

Pura Vida

Simple Paperclip Chain Silver Choker

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C$24.00C$12.00

There's nothing basic about Pura Vida Bracelets' Simple Paperclip Chain Choker. This sleek metal style comes with a paperclip-link design for just the right amount of texture and dimension. Wear it solo or layer it with your fave PV necklaces.

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Simple Paperclip Chain Silver Choker

C$24.00 C$12.00

Pura Vida

Lock Hoop Rose Gold Earrings

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C$22.00C$11.00

Featuring a premium-grade brass base construction, these earrings are designed with a dangling lock charm accented with a dazzling crystal to give you a stunning piece that acts as the perfect finishing touch to any ensemble!

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Lock Hoop Rose Gold Earrings

C$22.00 C$11.00

Pura Vida

Bow Silver Earrings

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Quantity:

C$22.00C$11.00

Our Bow Earrings are the perfect gift to yourself (or your BFF, sister, cousin, etc.). Available in silver, this dainty design adds a touch of whimsy to your style and ties together any look.

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Bow Silver Earrings

C$22.00 C$11.00

Pura Vida

Butterfly In Flight Rose Gold Choker

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C$32.00C$16.00

Spread your wings with this intricate and ultra femme choker! Featuring 5 plated butterflies poised for flight set on a delicate cable chain in romantic rose gold. The perfect piece for layering with 3 adjustable lengths.

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Butterfly In Flight Rose Gold Choker

C$32.00 C$16.00

Pura Vida

Anxiety Disorder Awareness Charity Bracelet

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C$9.00C$4.50

The Anxiety & Depression Association of America (ADAA) is an international nonprofit organization dedicated to the prevention, treatment, and cure of anxiety, depression, OCD, PTSD, and co-occurring disorders through education, practice, and research.

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Anxiety Disorder Awareness Charity Bracelet

C$9.00 C$4.50

Pura Vida

Crystal Cove Silver Ring

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C$24.00C$12.00

Boho meets glam with our Crystal Cove Ring. This shimmering style comes in two metal-and-gemstone combos—silver with amethyst and rose gold with rose quartz—for a dainty look and just the right amount of sparkle.

Out of stock

-50%

Crystal Cove Silver Ring

C$24.00 C$12.00

Pura Vida

Butterfly In Flight Rose Gold Ring

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Quantity:

C$21.00C$10.50

Look oh-so-fly in our ultra femme and fashionable butterfly rings. A delicate butterfly poised for flight in shimmering silver or romantic rose gold, a whimsical edition to any ring stack.

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Butterfly In Flight Rose Gold Ring

C$21.00 C$10.50

Pura Vida

Spring Daisy Seed Bead Bracelet

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Quantity:

C$22.00C$11.00

Get a daisy—er, dainty—look with our Spring Daisy Seed Bead Bracelet. Set on a bitty braid base, this super-girly style features a strand of baby pink seed beads and an aww-dorable beaded daisy charm.

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Spring Daisy Seed Bead Bracelet

C$22.00 C$11.00

Pura Vida

Hammered Bar Rose Gold Charm Bracelet

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Quantity:

C$22.00C$11.00

Our Hammered Bar Charm Bracelet is the foundation for a solid summer stack. Available in two varieties—winterfresh and silver or white and rose gold—this ready-to-layer style features a bitty braid band and hammered metal bar for texture.

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Hammered Bar Rose Gold Charm Bracelet

C$22.00 C$11.00

Pura Vida

Sea Through You Shell Pink Charm Bracelet

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Quantity:

C$19.00C$9.50

It’s pretty clear you’ll love our Sea Through You Shell Charm Bracelet! Available in two color combos—white and blue or winterfresh and pink—this bitty braid style features a transparent shell charm for a look that was practically made for mermaids.

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Sea Through You Shell Pink Charm Bracelet

C$19.00 C$9.50

Pura Vida

Butterfly In Flight Silver Charm Bracelet

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Quantity:

C$19.00C$9.50

Spread your wings and up your style with our Butterfly in Flight Bracelet. This bitty braid design comes in two metal finishes and four string colors, with a gorgeous butterfly charm that’s perfect for the spring season.

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Butterfly In Flight Silver Charm Bracelet

C$19.00 C$9.50

Pura Vida

Mermaid Quartz Silver Bracelet

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Quantity:

C$22.00C$11.00

Wanna stackable style that‚Äôll brighten up your look? Then you def. need our Mermaid Quartz Charm Bracelet. This bitty braid design comes in a black or light purple hue, with a rainbow quartz accent to give you a little mermaid magic.

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Mermaid Quartz Silver Bracelet

C$22.00 C$11.00

Pura Vida

Lock Pendant Rose Gold Necklace

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C$27.00C$13.50

Our Lock Charm Pendant Necklace is key to creating an epic jewelry collection. It features a ball-chain design and dangling lock charm, with a rhinestone in the center to add a hint of sparkle.

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Lock Pendant Rose Gold Necklace

C$27.00 C$13.50

Pura Vida

Butterfly In Flight Silver Ring

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Quantity:

C$21.00C$10.50

Look oh-so-fly in our ultra femme and fashionable butterfly rings. A delicate butterfly poised for flight in shimmering silver or romantic rose gold, a whimsical edition to any ring stack.

-50%

Butterfly In Flight Silver Ring

C$21.00 C$10.50

Pura Vida

Statement Heart Rose Gold Ring

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Quantity:

C$21.00C$10.50

It was love at first sight with this oversized Heart Ring! This heart silhouette cast in romantic rose gold or shimmering silver makes a big statement and is sure to sweep you off your feet!

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Statement Heart Rose Gold Ring

C$21.00 C$10.50

Pura Vida

Heart Mood Silver Signet Ring

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Quantity:

C$22.00C$11.00

Our Heart Mood Ring will set your <3 a flutter! This silver, signet-style design features a heart-shaped mood charm, which changes colors depending on your mood.

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Heart Mood Silver Signet Ring

C$22.00 C$11.00

Pura Vida

Sea Turtle Rose Gold Charm Charity Bracelet

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C$19.00C$9.50

Show your love for sea turtles with this exclusive new charm bracelet!

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Sea Turtle Rose Gold Charm Charity Bracelet

C$19.00 C$9.50

Pink Martini

The Abel Top

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C$49.00C$24.50

A comfortable and stylish mock-neck tee perfect for layering.

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The Abel Top

C$49.00 C$24.50

Pink Martini

The Lola Sweater

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C$94.00C$47.00

Embrace your inner animal with the Lola sweater

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The Lola Sweater

C$94.00 C$47.00

Pink Martini

The Valentina Coat

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C$202.00C$101.00

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The Valentina Coat

C$202.00 C$101.00

Pink Martini

The Mara Pants

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Quantity:

C$80.00C$40.00

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The Mara Pants

C$80.00 C$40.00

Mavi Jeans

Hannah Black Jogger Pants

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Quantity:

C$130.00C$65.00

Hannah Black Jogger Pants

It’s easy to live in these pants with their comfy drawstring waist, stretchy Tencel™ and twill fabrication, and roomy jogger fit. With a sleek black hue that elevates the laidback look, this style effortlessly goes from loungewear to on-the-move.

-50%

Mavi Jeans

C$130.00 C$65.00

Nu Skin

180° Ampoule

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Quantity:

C$62.00